I never imagined that the festive season would ever be defined by a fashion trend, but then I never imagined a fashion trend like a Christmas jumper. No matter how serious someone’s demeanour may usually be, you cannot help but smile at the sight of a festive garment. I was trying out a new local micro-pub the other night, when half a dozen jolly fellows bundled in, all adorning bright bold knitwear with all kinds of winter characters bursting out of them. Heads turned, eyebrows raised, but ultimately the level of merriment was raised beyond that of just the alcohol levels.
I’m an old hand at this fashion trend; four years ago, determined to make the most of my first festive season at University, I chose myself a Christmas jumper. Mine’s considerably neutral compared to the majority you see; it’s not overly bright or with any weird knobbly bits or flashing lights. It’s just navy with hints of red and reindeer and snowflake patterns. Dare I say it, it’s one you would consider wearing on a regular basis throughout December, rather than just as a gimmick for the office party. When I casually bought it three years ago, I had no idea of the phenomenon it would soon become.
Every shop has them too, in every design possible; from the more conventional patterns to even one of a Great White Shark in a Santa hat, and festive parodies of popular culture (how about Drake’s “Hotline Bling” poses in knitted form?). It’s hard not to be overwhelmed by choice, although the other way to look at it is that finding one will never be a difficult task. There’s even a Christmas Jumper Day dedicated to raising money for charity through wearing the ridiculous garment. More than anything, it has to be one of the most unusual fashion trends to have sprung up in living memory.
It doesn’t rely on how the wearer looks, nor is it remotely concerned with achieving some degree of sexiness. Its only purpose is to make the wearer look like a festive numpty, and put a smile on the face of everyone around them. It yells peace and goodwill to all, and very loudly if you buy one of the more outrageous designs. Of course, I have met a few sceptics in the past, but incredibly these are now in a very small minority. Christmas cynics are being rejected for more Christmas cheer, something I wholeheartedly support, with some of my friends even buying multiple jumpers for the festive season.
While part of me wants to indulge further, I admit I feel to confined by the conventions of Christmas, which restrict wearing the jumper to one month a year. I say have one, but make it your own! Have one that is not only a guilty pleasure, but one you lament having to lock away after New Year’s Day. Have one for the days browsing the Christmas markets, or wobbling around the ice skating rinks, or whatever defines your Christmas period. Have one that captures your personality. Embrace the ridiculous nature of the garment; if nothing, it’ll put a smile on your face whenever you catch yourself in the mirror.